A growing number of employers are using social media to screen job candidates, according to a recent survey from CareerBuilder. They're looking for information that either supports or disproves a
candidate's claimed qualifications for the job opening. Hiring managers also want to be sure the prospective hire maintains a professional online persona, and they want to see what other people are posting about the job candidate. In a number of cases, hiring and HR managers find reasons to reject candidates based on their social networking activity—especially if they post inappropriate images or information, make discriminatory remarks, or badmouth a former employer or colleague. "Most workers have some sort of online presence today," said Rosemary Haefner, chief human resources officer at CareerBuilder. "This shows the importance of cultivating a positive online persona. Job seekers should make their professional profiles visible online and ensure any information that could negatively impact their job search is made private or removed." A total of 2,380 hiring and HR managers took part in the research, which was conducted by Harris Poll.