DataStax sets sights on customer experience

Enterprises are increasingly seeing the need for their data to generate real-time, contextually aware insights in milliseconds or even microseconds — providing personalized responsiveness every time a customer taps a screen,

changes lanes in a car and so on.

Responding to this need to support what it describes as the "right-now economy," DataStax, a specialist in database software for cloud applications built on the open source foundations of Apache Cassandra and Apache TinkerPop, last week announced its adoption of a comprehensive strategy to help enterprises design and implement Customer Experience (CX) applications.

While organizations have been recognizing the need for CX initiatives, which include customer 360 projects, for some time, they've proved difficult to implement, says Billy Bosworth, CEO of DataStax. Bosworth says that the data infrastructures required to provide these real-time, contextually aware insights have been siloed in various functions or stuck in legacy technology that can't meet availability and performance needs. A new data infrastructure that breaks down the data silos and cuts through the technical limitations of legacy database technologies is required.

Customers want great service and they want it 'now'

"People expect great service in the moment of 'right now' and they are demanding a seamlessly integrated experience in both their personal and business interactions," Bosworth says. "With our new strategy and solutions, we are providing a data management layer built specifically to meet those demands, and also showing enterprises the best way to design and use that data in all of their CX projects."